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Panera Bread's Tulip Cookie Campaign - A Sweet Way to Show You Care!

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May 10, 2018
Media Contact:
Moriah Overcash
Moriah.Overcash@covelli.com
(407) 332-7666


PANERA BREAD’S TULIP COOKIE CAMPAIGN- A SWEET WAY TO SHOW YOU CARE!
 
Participating Panera Bread bakery-cafes will donate 100 percent of every
Tulip Cookie sold May 10th-24th to Foundation for Foster Children

 
 
Orlando, FL (May 10, 2018) – Covelli Family Limited Partnership, part of the largest franchisee of Panera, LLC, is partnering with Foundation for Foster Children to kick off their annual Flower Cookies for Foster Care campaign in 34 bakery-cafes throughout the Central Florida area. May 10th - 24th, participating cafés will donate 100 percent of the proceeds from every Tulip cookie purchased to Foundation for Foster Children.
 
Throughout the month of May, Panera Bread is also collecting Community Breadbox donations at the registers of all Orlando-area cafés to raise additional funds in support of Foundation for Foster Children. In the past 10 years, Panera Bread has been able to give over $500,000 to help support kids in foster care.
 
“There are so many kids in foster care, often feeling like a number in a very standardized system. Since the very beginning, Panera has been a strong partner helping provide the personalized support to kids based on what they need to successful,” said Betsey Bell, Executive Director, Foundation for Foster Children. “Not only a consistent financial supporter, Panera has increased our awareness in the community and helped connect our kids in foster care to jobs, as well. Together we support amazing, resilient kids who are navigating through a world that is often confusing and scary, but they are just kids who long to love and be loved. None of this can we do without the strong support from the community leaders like Panera Bread.”
 
The freshly baked all-butter shortbread cookie is shaped like a tulip and decorated with festive spring colors that align with Panera Bread’s clean food policy. The cookie is made free of any artificial flavors, sweeteners, preservatives or colors from artificial sources.
 
“We are thrilled this will be our 10th year partnering with Foundation for Foster Children” said Moriah Overcash, Director of Marketing for Panera Bread. “We are fortunate to have such a dynamic organization in our backyard whose mission is to enhance the lives of children in foster care.  Together, with the help of our generous customers, we can open our hearts and raise needed money for the children in our community.”
 
Find a participating Panera Bread neighborhood bakery-café at http://www.paneraflorida.com.
 
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About Foundation for Foster Children  
There are a lot of kids locally in the foster care system, which has a very standardized approach. The Foundation for Foster Children provides personalized support to individual kids based on what they need to succeed. Founded in 2008 and serving the over 2000 children in foster care in Orange, Osceola and Seminole counties, the Foundation assists children ages 0-23, based on needs related to education, enrichment and supporting them with needed tools to transition from foster care into adulthood. This approach gives a sense of hope, self-worth and value to children who often feel left out and separate from their peers. For more info, visit FFC.org

About Covelli Enterprises/Covelli Family Limited Partnership
Covelli Family Limited Partnership (CFLP) is an entity of Covelli Enterprises, the largest franchisee of Panera Bread. Albert M. Covelli founded Covelli Enterprises 58 years ago and established CFLP in 1998.  CFLP is owned by Covelli’s daughter and son-in-law, Annette & Gavin Ford; and grandson Kevin Ricci. Together, they operate 80 of the 300 Panera Bread locations encompassed under the Covelli umbrella which is ranked one of the top 10 restaurant franchisees in the country.  CFLP employs 5000 people in Orlando, Tampa, and along the East Coast of Florida. As a leader in the fast casual segment, they are known for setting consumer trends and elevating industry standards. In 2017, CFLP donated $8.4 million in unsold bread and bakery product to local food pantries and shelters through their Day-End Dough-Nation™ program.  Additionally, over $675,000.00 was donated to local non-profit charities through their Operation Dough-Nation® formalized giving program consisting of Community Breadbox™ cash collections, in-kind donations, sponsorships and proceeds from cause-marketing campaigns. For more information about CFLP, visit paneraflorida.com.
 
Contact:
Moriah Overcash, Director of Marketing
Moriah.Overcash@covellie.com, 813-255-4103

12301 Lake Underhill Rd., Suite 245  |   Orlando, FL 32828  |   (407) 277-5951

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