Entrepreneurial Success Starts With A Solid Foundation! Knowledge is key to business success. Operating a successful business involves more than providing a quality product or service. It also depends on full knowledge and acceptance of the ongoing changes in industry and market trends, technology, competition, positioning and much more?and taking that knowledge to heart (Marketing and Branding) to develop an overall living and breathing strategic success plan. Workshop attendees will be introduced to an overview of what makes up a successful entrepreneurial endeavor. They will be taken through the various structures that comprise a thriving organization and what they have to look forward to. Macronatomy® graphically demonstrates how product and service are only one small portion of what it takes to successfully launch and run a successful business.