Creating Effective Video Across Platforms

Creating Effective Video Across Platforms

Presented by Cherri Ellis, National Creative Strategy Director at Kernel, Created by Spectrum Reach

Cherri Ellis is a National Creative Strategy Director for Kernel, the internal agency of Spectrum Reach. Her team of strategists and creative professionals provide data-based insights and full creative services so that messaging is on point, assets are impactful, and business goals are met.

Since receiving her B.F.A. from Wright State University, Cherri has exclusively worked in creative arenas; video production, live theater, on camera talent, magazine columnist, and as morning drive personality Cherri Mason on the top rated Mason and Dixon Morning Show on Classic Rock 99.

Now with Spectrum Reach over 18 years, Cherri finds great joy in working with clients of all sizes, from global industry leaders to brand new nonprofits. She is a grateful recipient of multiple industry awards and lives between Birmingham, Alabama and Fernandina Beach with her husband, cat, and the world’s worst trained golden retriever. Amongst pursuits such as traveling, cooking, and joining then quitting fitness facilities, she spends many of her off hours attempting to long distance helicopter-parent her adult daughter.